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On Differentiation

For the last 40 years, transportation industry, as we know it, has been quite dull and boring. Carriers would move the freight from point A to point B and generally that would be the end of their contractual relationship with the customer. They competed with one another on price and delivery reliability (or with attempt to reach “99.9% on-time-performance”, in the industry parlance). And customers accepted it as norm…

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